The marketing team faced difficulties in managing data across multiple platforms (Google Ads, Facebook Ads, Shopify, Amazon, Email, etc.). Data was siloed, making it hard to get a unified view of performance and optimize campaigns in real-time.
I pulled data from 10+ sources using Google Analytics 4, Supermetrics, and Google Sheets. This included metrics from ads, sales, and customer engagement channels.
Cleaned and standardized data to ensure consistency, aligning it by time periods for comparison.
Designed a Google Data Studio dashboard to visualize key metrics like marketing spend, sales, conversion rates, and ROI, enabling real-time analysis.
Automated data refreshes and incorporated team feedback to fine-tune the dashboard.
Cross-channel performance was optimized in real-time, leading to reduced ad spend and increased ROI.
Teams aligned better, with a single data source for decisions on marketing, sales, and product strategies.
Automated reporting saved significant manual effort, allowing more time for strategic focus.
Faster campaign adjustments led to higher conversion rates and measurable revenue growth.
insightsDNA is a digital agency based in India. We specialize in Google Analytics, CRO, A/B testing and experimentation, data strategy, and LinkedIn content creation, including comprehensive account management.