eSignature Solutions
Signature Solutions Conversion Rate Optimization, Data Analysis, Multi-Channel Attribution
The client aimed to optimize its acquisition strategy and improve conversion rates, especially on product and pricing pages, while understanding the impact of multiple marketing channels.
We analyzed traffic sources and user behavior, identifying key conversion paths and performance gaps across Google CPC, organic search, and email campaigns.
Implemented multi-channel attribution to measure each channel's impact. Paid search (Google CPC) was the largest contributor to conversions, followed by organic search and email.
Optimized landing pages and streamlined the checkout process. Conducted A/B testing on product pages to enhance user experience and increase conversions.
Created multi-dimensional reports for marketing teams, breaking down performance by channel, device, and geography, enabling more strategic decision-making.
35% of conversions driven by Google CPC, with improved performance from email campaigns (+12% engagement).
Enhanced user experience with reduced bounce and abandonment rates.
Significant revenue growth from optimized channels and improved conversion funnel.
Through data-driven insights and targeted optimizations, we helped the client boost conversions, streamline acquisition channels, and improve overall marketing efficiency.
insightsDNA is a digital agency based in India. We specialize in Google Analytics, CRO, A/B testing and experimentation, data strategy, and LinkedIn content creation, including comprehensive account management.