A D2C educational platform for kids aimed to enhance mobile user experience, improve conversions, and expand lead generation efforts.
Text-heavy 1st fold, repetitive CTAs, and slow mobile performance.
Leads were only from Google Ads.
20% increase in sign-ups from a simplified mobile UX.
30% more leads from expanded Facebook campaigns.
80% of mobile users scrolled past 50% of the page with carousel reviews.
15% boost in mobile conversions with faster load time.
25% increase in email capture with automatic pop-ups.
Mobile optimization and expanded lead-generation strategies resulted in a 20% increase in conversions and 30% more leads, significantly improving engagement and performance.
insightsDNA is a digital agency based in India. We specialize in Google Analytics, CRO, A/B testing and experimentation, data strategy, and LinkedIn content creation, including comprehensive account management.