D2C Educational Platform – Conversion Optimization

Client Overview

A D2C educational platform for kids aimed to enhance mobile user experience, improve conversions, and expand lead generation efforts.

Challenges & Approach

1. Mobile Optimization

Challenge

Text-heavy 1st fold, repetitive CTAs, and slow mobile performance.

Solution

2. Lead Generation & Retargeting

Challenge

Leads were only from Google Ads.

Approach

IMPACT

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20% increase in sign-ups from a simplified mobile UX.

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30% more leads from expanded Facebook campaigns.

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80% of mobile users scrolled past 50% of the page with carousel reviews.

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15% boost in mobile conversions with faster load time.

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25% increase in email capture with automatic pop-ups.

Conclusion

Mobile optimization and expanded lead-generation strategies resulted in a 20% increase in conversions and 30% more leads, significantly improving engagement and performance.

What we are known for

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