D2C Health Brand – Analytics & Conversion Optimization

Client Overview

A D2C health and wellness brand needed ongoing support with analytics and conversion rate optimization for their Shopify store. The goal was to enhance user experience, boost conversions, and increase average order value (AOV).

Challenges & Approach

1. Funnel & Product Page Analysis

Challenge

17% of traffic was directed to the “view all products” page, but users exited quickly. The "Tiger Milk Mushroom" page had a 60% exit rate.

Approach

2. Mobile Optimization

Challenge

80% of users were on mobile and faced navigation issues.

Approach

3. Conversion Funnel & Sales Strategy

Challenge

Low conversion rates and poor sales performance from social media ads.

Approach

Results

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The “Tiger Milk Mushroom” page conversion rate increased by 15% after optimizing layout and moving key actions to the first fold.

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 Mobile conversion rate improved by 12% after optimizing design and adding sticky buttons.

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10% increase in AOV through targeted recommendations and urgency tactics.

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Repeat customer purchases grew by 18% with enhanced email campaigns and offers.

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Site speed improvements led to 20% faster load times, boosting SEO and performance.

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The 5% discount pop-up generated a 10% increase in same-day purchases.

Conclusion

By implementing a mix of data-driven optimizations and mobile-first strategies, we helped the client improve conversions, AOV, and customer retention. The results were clear: a 15% increase in conversion rate, 12% mobile conversion improvement, and an overall 10% growth in sales

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